Trust is central to any form of conversation on the Social Web. - Dave Evans

 

The difference between Social Media & Social Networking - Social Networking is what you do, Social Media is what you use to do it.  Various forms of social media include forums, message boards, blogs, wikis, podcasts, pics, video, email, IM and VOIP.  It involves using the 'wisdom of the crowd' to collect, disseminate and validate information.  It's a collaborative process in which info is created, shared, altered, as well as destroyed.

 

The essence of social media is about conversation between people who consume your brand or product.  When used correctly, it's how your network can help build your business.  The activity of social media is based on the notion of influence and perception.  You must build and maintain feedback loops of which, the measurement of them is to learn where and how to influence the conversations of importance to you.

 

Social media contributes to informed choices by aggragating and making available to an interested individual the collective experience and resultant conversation.  It's not about the content itself; it's about the way in which consumers of content are connected and about the conversations that result.  Its generated at the output of the traditional purchase cycle.

 

Darris Hoskins social media marketing strategies build awareness and solve the integration challenge of building sustained awareness by anchoring your message across a variety of distribution channels, then taps the social media cycle to pull social media and conversations back into the feedback loop.  We carefully evaluate each touchpoint between a brand and its customers.  We also uncover and quantify the relationship between your marketing promises and operational delivery.