Performance Marketing is about designing a selling process into your Internet presence that can track and measure a marketing campaign success.  Like any complex system it will take time to build an effective performance marketing system. The trick is to be able to envision the end result first then break down the project into a series of small steps. Begin with the end result in mind and remember that all things are created twice, first creation is in your mind and on paper, second creation is actually implementing the plan. If you skip the first step and start building without a clear goal you most likely will incur costly mistakes.

As a fundamental monetization strategy for digital media centered internet presences, Darris Hoskins designs and delivers full-scale Performance Marketing & Content Distribution solutions which focus on several primary areas:

1. Performance Marketing: Drive customers to the e-commerce and affiliate marketing parts of the web site and build a mailing list for customer and prospect follow-up marketing. Converting promotions into product sales and back end affiliate commissions utilizing the best strategies from the top internet marketing professionals today.
2. Increase brand awareness via custom rich media widgets that feature fresh licensed content, film and media, as well as syndication through RSS Feeds and News tickers.
3. Increase site stickiness and return traffic, and/or to cross-market media content with affiliate lifestyle products and services.
4. Improve customer/client communications thru a newsletter, FAQ and live chat solution.
5. Revenue Generation: This system and notes are taken from real sites we have deployed incorporating all we know.  These sites are designed to consistently bring in a 5 figure income monthly for only a few hours of upkeep and marketing via offline and online sources.

Over time a “Performance Marketing” system starts to virtually run by itself and can be cared for with only a few hours a week of maintenance and marketing. It may take many hours of labor and/or a lot of funding to get to that point depending on how easy it is to create the product/service and reach the target market.

You will note as you read that there are elements of a performance marketing site that are business practice based as well as technically based in the site design. You can not succeed without outstanding customer service, a quality product/service and an effective performance marketing system.